How to Win in Today's Marketplace
There are many business challenges that Northgate Marketing can help you overcome, no matter the channel (B2C, B2B, bricks & mortar, eCommerce, global).
Our Services
Social Media / Content Marketing
Developing a relationship with a consumer or customer starts long before the purchase. We can help you provide value through content marketing that builds trust and credibility.
- Social media strategy
- Content development
- Website optimization
- Email blasts
Brand Marketing
What your brand stands for - its values, tone, positioning - must be unique, easily identifiable and protected. Northgate Marketing can help you develop tools that ensure your brand is consistently represented in the marketplace.
- Brand architecture
- Brand development strategy
- Innovation strategy / portfolio
Commercialization
Launching an amazing new product to the world goes beyond a sales sheet. Northgate Marketing can help develop your entire strategy kit for successful commercialization.
- Value-based pricing strategy
- Unique selling point
- Claims strategy and development
- Persuasive storytelling
Claims Development
Differentiate products and services through a powerful claims strategy that supports your brand promise and drives profitability.
- Competitive analysis
- Value drivers for target customer
- Need-based claims development
Value-based Pricing
Cost-plus pricing will leave money on the table. Identify the total value your product/service is creating and increase profitability.
- Frame of reference
- Economic value drivers
- Elasticity
Account Based Marketing
A focused marketing strategy that targets specific customers can accelerate the decision-making process and revenue generation.
- Customer profile
- Identify Decision-Making Unit
- Customer journey mapping
